Ten things.
Done properly.
This is the full list of what the shop actually builds. If it isn't here, Identity Grafix will tell you straight rather than take the job and figure it out on your vehicle.
Signs
A business with no sign is a sign of no business. It is the cheapest thing you will ever do that makes a company look like a company.
Exterior and interior signage sized for the distance it is actually read from. A sign that is legible on your monitor and illegible from the road is a common and expensive mistake — the layout gets checked against real sightlines before anything is printed.
Substrates and inks are specified for full sun. Sonoma County summers fade cheap signage fast, and a faded sign reads as a business that stopped caring.
Valley of the Moon Winery — monument sign
101 Seamless Gutters — grommeted vinyl banner
Banners
When the date is not moving, turnaround is the whole job. Say so up front and it gets scheduled accordingly.
Full-colour banners for events, job sites, grand openings and seasonal promotions. Hemmed and grommeted for the way they will actually be hung, in a weight that survives more than one weekend outdoors.
Sized and set for the distance and the mounting point — a banner read from a moving lane is a different layout from one read across a parking lot.
Fleet Graphics
Two vans that match look like a company. Two vans that do not look like two guys.
One identity applied consistently across every vehicle you run, with artwork held on file so vehicle nine matches vehicle one years later. Work is scheduled in stages so you never lose the whole fleet at once — trucks go out the day they are finished.
Includes the unglamorous parts that keep you legal and organised: DOT numbers, unit numbers and door lettering. Whether you run one vehicle or a hundred, we have you covered.
Capstone Roofing — matched fleet
Plaza Paint & Supplies — partial graphics
Car, Truck & Trailer Graphics
See the car, truck & trailer graphics work →
Spot graphics and cut lettering on the body colour you already have. The cheapest route from an unmarked vehicle to a working one.
Doors, bed sides, tailgates, box sides and rear windows — the panels people actually read while you are parked. Cut vinyl and printed panels laid to follow the vehicle's own lines rather than fight them.
Often the right answer when a full wrap is more than the job needs: a white or single-colour vehicle already gives you the field, and the graphics do the rest for a fraction of the material.
Car, Truck & Trailer Wraps
See the car, truck & trailer wraps work →
A wrapped vehicle is the only advertising you buy once and run for years. It works in traffic, in the parking lot, and outside the job site — without a monthly invoice.
Full and partial wraps in cast automotive film with laminate over the top. Cast vinyl conforms to curves, rivets and recesses without lifting — which is the difference between a wrap that still looks sharp in year four and one that starts peeling at the corners by the first summer.
Vans, trucks, trailers and matched van-and-trailer sets, so a rig reads as one vehicle rather than two. A well-designed package can generate over 10,000 impressions a day, per vehicle, across a five to seven year life.
Barrier Wildfire Defense — full wrap
Storefront & Window Graphics
See the storefront & window graphics work →
Turns a leased box into a space that reads as yours the moment someone walks up to it.
Window lettering, printed panels, vinyl on glass and full storefront treatments. Puts your name, your hours and your services where people actually look — at the door, at eye level, from the sidewalk.
Glass is its own discipline: coverage has to balance visibility in against visibility out, and the layout has to survive being read from both sides.
A fifteen-second walk-past of the RP Pet Center storefront in daylight. The camera tracks the length of the glass: the Rp Pet Center wordmark and the line Pet Supplies & VIP Grooming, with dog and cat silhouettes cut into the window above it; then a panel reading VIP Dog Grooming and Self Grooming beside a standing dog silhouette; then the entrance doors carrying the store hours and phone number; and finally a panel reading Premium Pet Foods and Pet Supplies.
Interior & Exterior Signs
See the interior & exterior signs work →
Two different problems. Outside has to survive the weather and be read from the road; inside has to be read from six feet and look like it belongs.
Exterior: building identification, monument faces, panel and post-and-panel signs, directional and wayfinding — specified for full sun, wind load and the mounting you actually have.
Interior: lobby identification, office and suite directories, door and department signage. Matched to the building's materials so it reads as part of the space rather than applied to it.
WillowGlen — exterior panel sign
830 Chiropractic Offices — dimensional panel
3-Dimensional Signage
See the 3-dimensional signage work →
Raised letters and layered panels that cast a real shadow. Depth is the single clearest visual signal that a business invested in its own presentation.
Dimensional lettering, layered panels and built-up faces in acrylic, PVC and metal-look finishes. Depth is what separates signage that looks applied from signage that looks built into the architecture.
Common for lobbies, office directories, monument faces and building identification.
Specialty Window Films
See the specialty window films work →
Privacy where you need it, daylight where you want it, and a finish that looks specified rather than stuck on.
Frosted and etched-glass films, graduated banding, decorative and patterned films for conference rooms, partitions, clinics and offices. Screens a room at seated height while the glass above it still carries light through the space.
Also the practical films: glare reduction, privacy and safety. Applied to the glass you already have, with no joinery and no downtime.
Office partition — etched-glass film
Friedman's Home Improvement — cut vinyl
Vinyl Installations
See the vinyl installations work →
Application on vehicles, glass, walls and equipment. Had it printed somewhere else? Installation is its own craft.
Bubbles, misalignment and lifted edges are install problems, not print problems. Customer-supplied printed artwork is welcome — bring the roll, we will put it on straight and make it stay there.
Covers the small runs too: equipment marking, hard hats, gear, doors and windows, plus the regulatory pieces like DOT numbers and unit identification.
Not sure which
one you need?
Describe the vehicle, the building or the problem. You'll get a straight recommendation — including "you don't need that" when that's the honest answer.